Meet "Presto": Apple's Ingenious In-Store Gadget That Updates iPhones Fresh Out of the Box

Apple's latest store addition, Presto, resembles a compact pizza oven and is designed to wirelessly update iPhones while they're still boxed, promising customers an up-to-date device right at unboxing, starting this April in U.S. stores.

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iOS
28-03-2024 06:38

In a delightful twist to tech updates, Apple is rolling out a snazzy new gadget across its stores, dubbed "Presto," which promises to transform the unboxing experience for iPhone aficionados. Picture this: a device that somewhat resembles a chic, mini pizza oven, not only looks good on the counter but also packs a punch with its functionality. Shared by iGeneration, the first glimpse of Presto reveals a device designed with efficiency in mind, able to wirelessly update iPhones without the need to remove them from their sleek packaging.

As of April, Apple aficionados can look forward to an even more seamless experience when picking up their latest iPhone from any Apple Store across the United States. Presto’s clever design includes two elongated slots that can accommodate up to three iPhone boxes each, allowing for six devices to be updated simultaneously. If space is tight, no worries—these devices are stackable, showcasing Apple's commitment to combining form, function, and space efficiency.

Here's how it works: each iPhone box is placed on a specifically designed template within Presto, ensuring perfect alignment for the update process. This setup not only facilitates a connection akin to MagSafe for power but also kicks off the wireless update, all while the iPhone remains snug in its box. Although positioning each box takes a mere 20 seconds, the entire update process can range from 15 to 30 minutes, culminating in an automatic shutdown of the device.

The brilliance of Presto lies in its ability to deliver a fully updated iPhone to customers, slicing approximately 20 minutes off the typical setup time. This means less time waiting and more time enjoying all the features of the latest iOS from the moment the box is opened. With plans to extend Presto’s magic to stores worldwide following its summer rollout in the U.S., Apple is once again redefining the new device experience, ensuring every customer walks away with a device that's not just brand new but also ready to go.

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